Operation Inspiration, Part 6: The Best Marketing Ideas of the NHL Southeast Division

We've reached the end, sportsfans... Here are the best digital marketing ideas ripped from the websites of Southest Division teams. 

 

team.teamCommonNameCarolina Hurricanes

Stretch Run Group Offer - http://hurricanes.nhl.com/v2/ext/tickets/11-12_Stretch_Run_021612-WEB.pdf
- Creative structure of a mini-plan group package

Spotify Playlists - http://hurricanes.nhl.com/club/page.htm?id=75194
- Listen to the Hurricane’s pregame mixes on Spotify or iTunes

Cup of Awesome - http://hurricanes.nhl.com/club/page.htm?id=74029
- Hurricanes-themed comic strip

 

team.teamCommonName

 Florida Panthers

OptionIt - http://panthers.nhl.com/club/page.htm?id=78665
- Partnership with a startup company allowing fans to buy “options” to purchase tickets in the future

 

team.teamCommonNameTampa Bay Lightning

Steven Stamkos Infographic - http://lightning.nhl.com/club/news.htm?id=629778
- Infographic commemorating the NHL goal scoring champion

Facebook Timeline Cover Photos - http://lightning.nhl.com/club/page.htm?id=60064
- Free download for fans

Be the Ticket - http://lightning.nhl.com/club/page.htm?id=73223
- Promotion where fans appear on game tickets

 

team.teamCommonNameWashington Capitals

Scarlet Caps - http://scarlet.capitals.nhl.com/
- Team microsite geared exclusively to women

Capitals Overtime - http://washingtoncapitals.tumblr.com/
- Active Tumblr account

Season Ticket Holder Locker Room - http://capitals.nhl.com/club/page.htm?id=56888
- Informational landing page for season ticket holders

Hashtag Directory - http://capitals.nhl.com/club/page.htm?id=74137
- List of Twitter hashtags used throughout the season

 

team.teamCommonNameWinnipeg Jets

 Tweet-Ups - http://jets.nhl.com/club/page.htm?id=76836
- Open party at a local restaurant sponsor at which Jets Twitter followers can interact with each other in person during an away game

Take a Jet to Work - http://jets.nhl.com/club/page.htm?id=75587
- Video of Jets players visiting Winnipeg residents to learn about their jobs

 

(Logos still courtesy NHL.com)

Previous division can all be found here: PacificNorthwestCentralAtlantic & Northeast. Thanks for reading. 

Operation Inspiration, Part 5: The Best Marketing Ideas of the NHL Northeast Division

It's cool that, even after looking at 20 NHL team websites, the remainder of the league can still feature unique, inspirational ideas unlike anything seen before. Here is what may be the best division yet, the five teams of the Northeast. 

 team.teamCommonNameBoston Bruins

Bruins Den Digital Entertainment Network - http://bruins.nhl.com/club/microhome.htm?location=/den
- Micro-home for Boston’s digital content, including video, social media, blog (Tumblr) and mobile

The Bear and the Gang - http://video.bruins.nhl.com/videocenter/console?catid=1062&id=167717
- Hilarious sitcom-style shorts, a spinoff of the Bruins’ amazing “Hockey Rules” commercials

The Bear on Pinterest - http://pinterest.com/bruinsbear/
- Absolutely brilliant. Still laughing at this… Mmmm salmon…

Whitesides + Exercise = Whitecise - http://bruins.nhl.com/club/page.htm?id=39007
- Workout advice and techniques from the Bruins’ strength and conditioning coach

 

team.teamCommonNameBuffalo Sabres

Classic Calls - http://sabres.nhl.com/club/page.htm?id=36509
- Memorable clips from beloved broadcaster, Rick Jeanneret

Sabres Junior Reporter - http://sabres.nhl.com/club/news.htm?id=595617
- Video of kids ages 7-12 interviewing players and coaches

FanPaper - http://sabres.nhl.com/club/page.htm?id=61499
- Fan-created desktop wallpaper for download

Green Team - http://sabres.nhl.com/club/page.htm?id=36514
- Register to join a group committed to conserving energy and resources in the community

Blogger Summit - http://sabres.nhl.com/club/news.htm?id=612735
- Team President Ted Black hosted the blogging community at the arena for a private question & answer session

 

team.teamCommonNameMontreal Canadians

Our History - http://canadiens.nhl.com/club/page.htm?id=79832
- Interactive timeline of Montreal Canadians history 

Player Compatibility Quiz - http://canadiens.nhl.com/club/page.htm?id=75622&navid=DL|MTL|home
- Find out how much you have in common with Canadians players

How well do you know your Canadians Quiz - http://canadiens.nhl.com/club/page.htm?id=79832
- Weekly quiz, fans who score a perfect 10 are entered into drawing for that week’s prize

Youppi!’s Friends - http://canadiens.nhl.com/club/page.htm?id=59286
- Interactive home for kids and fans of the Montreal mascot

On the Road - http://canadiens.nhl.com/club/blog.htm?id=209
- Blog featuring landmarks from NHL cities across the continent

Top Five - http://canadiens.nhl.com/club/page.htm?id=77874
- Highlighting the most memorable moments against select NHL teams

Where Are They Now - http://ourhistory.canadiens.com/search/all/where%20are%20they%20now
- Collection of feature articles catching up with former players and coaches

Rise With Us - http://canadiens.nhl.com/club/page.htm?id=74200
- Upload a photo of yourself to create a side-by-side image with a Canadians players

Social Media Fan of the Day - http://canadiens.nhl.com/club/blog.htm?id=284
- Every day features a bio of a different Canadians fan

 

team.teamCommonNameOttawa Senators

The Best Of… - http://senators.nhl.com/club/gallery.htm?id=29851&navid=DL|OTT|home
- Photo galleries of select players

Powering Forward - http://senators.c1ms.com/2012/
- Interactive season ticket microsite

Dining Options - http://www.scotiabankplace.com/en/default.asp?scotiabankplace=64&urlkeyword=Restaurants%20at%20Scotiabank%20Place
- Link to information on arena food options

How Do I Order a Ticket Package? - http://senators.nhl.com/club/page.htm?bcid=Tic_purchasetickets
- Information on options and payment plans

 

team.teamCommonNameToronto Maple Leafs

Leafs Nation Everywhere - http://mapleleafs.nhl.com/club/page.htm?id=78362
- Comprehensive social media landing page

 

(Logos still courtesy NHL.com)

Tomorrow we'll wrap up the NHL with the Southeast Division. Here's a look back at the PacificNorthwestCentral and Atlantic Division teams. 

Operation Inspiration, Part 4: The Best Marketing Ideas of the NHL Atlantic Division

The search for marketing inspiration continues with a look at the NHL's Atlantic Division. Here's a recap of the Pacific, Northwest and Central Division teams.

 

 team.teamCommonName New Jersey Devils

Playoff Central - http://devils.nhl.com/club/page.htm?id=79531&navid=DL|NJD|home
- One-stop shop for playoff info; Especially cool fan photo section

Hudson River Rivalry Raffle - http://secure.celebritiesforcharity.org/raffle/hudson-river-rivalry-raffle
- Buy $2 raffle tickets to win ECF tickets, proceeds benefit Devils Care Program charity

Athletic Trainer’s Tip of the Month - http://devils.nhl.com/club/page.htm?id=76595
- Sponsored monthly feature

Devils Army Generals - http://devilsarmyblog.com/
- Empowering most passionate fans to manage official unofficial blog

Spot the Clarkson - http://devilsarmyblog.com/2012/05/02/spot-the-clarkson/
- Photoshop contest

Hero of the Game - http://devils.nhl.com/club/page.htm?id=65915
- Fans can nominate military personnel for special recognition at games

School Assembly Program - http://devils.nhl.com/club/page.htm?id=59840
- Several Devils alumni have volunteered to speak to elementary school students on goal setting and anti-substance abuse; Schools can request appearances through an online form

 

team.teamCommonNameNew York Islanders

NYI Blog Boxers - http://islanders.nhl.com/club/page.htm?id=64315
- List of credentialed bloggers

Skates on a Plane - http://skatesonaplane.tumblr.com/
- Official Tumblr account of the Islanders featuring really creative, behind-the-scenes content

A to Z Fan Guide - http://islanders.nhl.com/club/page.htm?id=43182
- Info on the gameday experience organized alphabetically

Desktop wallpaper downloads - http://islanders.nhl.com/club/page.htm?id=43346
- Common feature, but Isles have one of the best collections

In-game Promotions - http://islanders.nhl.com/club/page.htm?id=75353
- Comprehensive list of 35 different promotions that appear during Islanders games

GroupMe - http://islanders.nhl.com/club/page.htm?id=76259
- Moblie app allowing fans to send one text to a group of friends

Islanders at School - http://islandersatschool.com/
- Lots of interactive games and downloads for kids, plus Islanders-themed lesson plans for teachers

Islanders Inspire - http://islanders.nhl.com/v2/ext/Islanders%20Inspire.pdf
- Asking donors to provide tickets and transportation to youth groups

 

team.teamCommonNameNew York Rangers

Blueshirts United - http://blueshirtsunited.com/
- The unofficial official website of the NY Rangers, written in a more casual, visual, interactive style

Playoff Bus Tours - http://rangers.nhl.com/club/page.htm?id=79395
- Get pumped up for games with fellow fans and former players on a double-deck bus trip through NY

 

team.teamCommonNamePhiladelphia Flyers

How You Doin’ - http://www.wellsfargocenterphilly.com/how-you-doin.aspx
- Telling fans about the staff’s customer service initiative

FlyerBot - http://flyers.nhl.com/club/news.htm?id=630297
- Robot paints fan tweets onto arena parking lot

 

team.teamCommonNamePittsburgh Penguins

American Eagle Student Rush - http://penguins.nhl.com/club/page.htm?id=56565
- Subscribe to receive text updates on purchasing a limited supply of (presumably) discounted tickets

Great Moments Video Vault - http://video.penguins.nhl.com/videocenter/console?hcatid=1246
- A collection of highlights and video features organized in one location

Legends Line Jersey T-shirts - http://issuu.com/pittsburghpenguins/docs/1112_penscatalog-spring2012-v3/3
- Buy a jersey T-shirt of a former player in the style of his era

 

(Logos still courtesy NHL.com)

Just two more to go: Northeast and Southeast. Thanks for reading. 

Operation Inspiration, Part 3: The Best Marketing Ideas of the NHL Central Division

Today we conclude our search for the best digital marketing content (and some other cool stuff too) of the NHL's Western Conference with a scan of the Central Division. Here's a look back at the Pacific and Northwest.

 
team.teamCommonNameChicago Blackhawks

Fan Choice Awards - http://blackhawks.nhl.com/club/news.htm?id=631645&navid=DL|CHI|home
- Fans can vote on awards ranging from Most Improved Player to Best Tweeter

Fan Mosaic - http://blackhawks.fan-mosaic.com/
- Collage of photos submitted from fans

Game Night Central - http://blackhawks.nhl.com/club/page.htm?id=47342
- A one-stop-shop for in-arena videos and music

 

team.teamCommonName

Columbus Blue Jackets

Game On Columbus - http://bluejackets.nhl.com/club/news.htm?id=587250
-  Fan campaign co-branded between Columbus' pro sports franchises

 

team.teamCommonName

Detroit Red Wings

Wings in the rafters - http://redwings.nhl.com/club/page.htm?id=43926
- Download digital replica of Detroit's retired jersey banners 

 

team.teamCommonNameNashville Predators

Fan appreciation video - http://video.predators.nhl.com/videocenter/console?catid=743&id=177374&navid=DL|NSH|home
- Nice video thanking fans for their support 

Season Ticket Holder Central - http://predators.nhl.com/club/page.htm?id=41428
- Cool-looking landing page containing information for season ticket holders 

Referral Program - http://predators.nhl.com/club/page.htm?id=37136
-  Earn $200 if you lead the Predators to a new season ticket sale

Guest Bloggers - http://predators.nhl.com/club/blog.htm?id=169
- Unofficial bloggers are invited to contribute a piece for the official website 

 

team.teamCommonNameSt. Louis Blues

Social Media Lineup - http://blues.nhl.com/club/page.htm?id=60113
- Nicely organized collection of team, player and coach social media accounts 

License plates - http://blues.nhl.com/club/page.htm?id=34419
- Information on how to get a Blues-branded Missouri license plate 

Blues in the community - http://blues.nhl.com/club/microhome.htm?location=/community
- A microhome on the website dedicated to the team's community relations efforts

 

(Logos by the way, are courtesy NHL.com)

Stay tuned next week for the NHL Eastern Conference. 

Operation Inspiration, Part 2: The Best Marketing Ideas of the NHL Northwest Division

Yesterday we launched Part One of a series of posts looking at NHL team websites in search of the best digital marketing content or any other ideas that struck us as creative and unique.

Today's post features teams in the NHL's Northwest Division...

   

team.teamCommonName Calgary Flames

Press Roundup - http://flames.nhl.com/club/page.htm?id=40380
- Collection of stories published by external sources

Game Day Roster Sheets - http://flames.nhl.com/club/page.htm?id=74358
- Free online download of the roster cards fans can pick up at the arena

 

team.teamCommonNameColorado Avalanche

Season Ticket Holder Donation Program - http://avalanche.nhl.com/club/page.htm?id=32583
- Season ticket holders who know they cannot use tickets to upcoming games may donate them to charity via this online form

Community Service report - http://www.pepsicenter.com/PDF/Charities_Report.pdf
- PDF document highlighting the team's postive work in the community 

 

team.teamCommonNameEdmonton Oilers

Bios of Customer Service Representatives - http://oilers.nhl.com/club/page.htm?id=66103
- Adds a face and some personality to the names 

Oilers Edge - http://oilers.nhl.com/club/page.htm?id=33400
- Targeted opt-in email lists lets fans choose only the information they want

Ask an Oiler - http://oilers.nhl.com/club/page.htm?id=33712
- Fans can submit questions to players via this form and read responses from past Q&As

Copper Jackets - http://oilers.nhl.com/club/page.htm?id=33436
- The Oilers' corporate ambassadors program, empowering local business leaders to market the organization to the community

 

team.teamCommonNameMinnesota Wild

Ticket Trade - http://wild.nhl.com/club/page.htm?id=73045
- Fans can exchange season tickets within pre-determined groups of games

Sponsorship Microsite - http://sponsorship.wild.com/
- Engaging, visual display of corporate sponsorship inventory

Puck Wall - http://wild.nhl.com/club/page.htm?id=51077
- For a $100 donation to charity, your name is added to the "Puck Wall" on the arena concourse

 

team.teamCommonNameVancouver Canucks

Video walkthrough of Best Buy Club - http://canucks.nhl.com/club/page.htm?id=40080
- Showcase of the Canucks' hospitality suite 

Embedded Google Map of parking locations - http://canucks.nhl.com/club/page.htm?id=39885
- Find parking and map the walk to the arena 

Online games - http://canucks.nhl.com/club/page.htm?bcid=23090
- Collection of fun games for kids 

Canucks on Instagram - http://statigr.am/canucks
- Cool pics on the popular photo-sharing site 

Game Entertainment page - http://canucks.nhl.com/club/page.htm?id=40088
- Source for info on the Canucks gameday experience 

Customer service staff participate in fan message boards - http://forum.canucks.com/user/63756-rebecca/
- Many teams have message boards on their websites, but the Canucks customer service staff participate in the fans' conversations 

Letters to the Editor - http://canucks.nhl.com/club/page.htm?id=39580
- A published collection of fans' letters to the team, plus the Canucks' staff response

Counterfeit Jersey Info - http://canucks.nhl.com/club/page.htm?id=66859
- Feature on how to spot unlicensed jerseys 

 

Our next post will wrap up the Western Conference teams with a look at the Central Division.

Operation Inspiration, Part 1: The Best Marketing Ideas of the NHL Pacific Division

"There's no such thing as an original idea."

- Some guy or gal who stole the quote from someone else.

The best ideas in marketing are almost always copied, stolen or inspired by something else. So with that in mind, we've combed the interwebs in search of the most creative, unique, engaging and fun online content that could be re-applied to Marquette or other NCAA Athletic Departments.

First up is a look at the five teams in the NHL's Pacific Division...

   

team.teamCommonNameAnaheim Ducks

Enter to win a street banner http://tickets.anaheimducks.com/EntertoWin.html
-  And while you're at it, tell us what type of ticket package you're interested in and give us your name email and phone

iMix - http://ducks.nhl.com/club/page.htm?id=62731
- View & download (purchase) a playlist of arena songs on iTunes

In-game message submission form - http://ducks.nhl.com/club/page.htm?id=62056
- Submit text to be shown on the arena videoboard and pay a nominal fee with a credit card

 

team.teamCommonName Dallas Stars

Official watch party schedule - http://stars.nhl.com/club/page.htm?id=39271
- Find out where other fans are getting together, presumably at team sponsor locations 

Partner card - http://stars.nhl.com/club/page.htm?id=63830
- Download and print card to receive special offers from sponsors  

Suggest a song - http://stars.nhl.com/club/page.htm?id=76082
- Tell the team what you want to hear at an upcoming games 

 

team.teamCommonName LA Kings

Team-branded Pandora account - http://kings.nhl.com/club/page.htm?id=66429
- Get fired up for the game by listening to a stream of songs fans would hear at Staples Center 

Music log - http://kings.nhl.com/club/page.htm?id=67263
- Run-down of every song that was played and when it was played 

Mascot page - http://kings.nhl.com/club/page.htm?id=67580
- Facebook stream and other information on Bailey, the Kings' mascot 

Royal Readers - http://kings.nhl.com/club/page.htm?id=67736
- Reading incentive program 

Twitter https://twitter.com/#!/lakings
- Simply the best Twitter account in sports 

 

team.teamCommonName Phoenix Coyotes

Last Minute Ticket Club - http://coyotes.nhl.com/club/page.htm?id=80072
- Register for information on released ticket holds, etc.  

Ticket Fundraising Grant - http://coyotes.nhl.com/club/page.htm?id=63828
- Incentive for non-profit organizations to sell Coyotes tickets as a fundraiser 

Corporate Sales Informationhttp://coyotes.nhl.com/club/microhome.htm?location=/corporatesales
- Layout design mirrors the style of the rest of the site

 

team.teamCommonNameSan Jose Sharks

Equipment sale - http://sharks.nhl.com/club/news.htm?id=631793&navid=DL|SJS|home
- Buy game-used gear from the team in a one-day event; season ticket holders have early access

Tuesday Trivia - http://sharks.nhl.com/club/blogpost.htm?id=9566&navid=DL|SJS|home
- Online quiz game, presumably a weekly blog feature

Throwback Thursday - http://sharks.nhl.com/club/blogpost.htm?id=9455
- Another weekly feature designed to increase web traffic during the offseason

 

Next up, we'll take a look at the best content from the Northwest Division.

NACMA Recap: ChooseYourOwnTickets.com

I met a couple people at NACMA who asked for some background on our ChooseYourOwnTickets.com site... Be careful what you wish for, here's more than you could ever want to know:

Target

Our primary target was people interested in learning more about tickets but who felt intimidated to call a sales representative on the phone. Our outbound sales team has done a fantastic job at converting prospects when given the opportunity to speak individually on a one-to-one basis, but we needed a way to 1) make people feel comfortable enough to call or 2) replicate the personal feel of a one-to-one conversation online. Our secondary target was a broad mix of all past buyers, alumni and basketball fans in Milwaukee.

Goal

Our bottom-line goal was to break even on our investment with row27 to develop, host and maintain the site. We also wanted to improve our customer service, as measured by 1) fewer general, time-consuming, non-buying questions to our ticket office staff, 2) more calls to our sales representatives from fans with specific, buying questions and 3) fans being more ready to buy when they do call a ticket representative. Lastly, we wanted fans to feel like they were a part of our program and to forward the site to their friends and family.

Details/Logistics

We feel that printing ticket brochures is an antiquated strategy, as it is overly expensive, untraceable and boring. ChooseYourOwnTickets.com was designed to be the complete opposite: fully-traceable, viral, interactive and engaging at a minimal investment.

Created by row27 Studios, ChooseYourOwnTickets.com was inspired by the classic “Choose Your Own Adventure” books, whereby the reader can make decisions regarding how to let the story unfold. Our ticketing microsite is designed in the same fashion, whereby the user is prompted to enter their preferences regarding number of games they would like to attend, where they prefer to sit, how much they would be willing to spend, and so on. The site then presents the best fit based on these preferences, suggesting the person’s ideal ticket package. Potential buyers are then able to purchase the tickets online right away, or are given a number to call if they would feel more comfortable purchasing over the phone.

The language used on the site is intentionally informal, as we wanted to decrease the intimidation factor as much as possible. We want to communicate to fans that they shouldn’t be afraid to give us a call, that we’re not slick used-car-like salesmen, but rather friendly people who genuinely want to help them enjoy Marquette Basketball however they feel comfortable.

ChooseYourOwnTickets is also designed to upsell fans who were originally interested in a smaller plan/package; both the single-game ticket page and mini-plan ticket page give fans the option to learn more about how to get better seats through a full-season ticket package.

Additionally, the site lets people input their information if they would prefer to simply have one of our representatives contact them directly. Fans are also encouraged to share the site with friends and family via Twitter, Facebook and email.

All links to purchase tickets online were tagged with a unique “Came From Code” which allows us to trace all sales that originated from the site. A Google Analytics account was also created to monitor web traffic.

Results

ChooseYourOwnTickets.com significantly out-performed all of our goals. Ticket sales revenue from the coded links alone more than doubled our total investment – a figure that does not include sales from individuals who preferred to call us directly instead of checking out online. We did our best to track call-ins – a conservative estimate of this amount is roughly equal to that online sales. Overall, the site more than quadrupled our investment before accounting for the intangible benefits of improved customer service.

On top of this direct revenue, our ticket office received notably fewer calls from people with the usual time-wasting questions/complaints, and those that did call in were better educated and more ready and willing to buy.

As of February 15, 2011, the site has been visited 19,856 times from 16,689 unique IPs. Roughly 75% of this traffic came during our peak season-ticket sales season, as we averaged about 1,520 hits per week from the site’s launch in mid-August through the end of October. These numbers were aided by the site’s sharing features, as 857 visits originated from either Facebook or Twitter.

Anecdotally, our fanbase’s reception of the site was overwhelmingly positive. We noticed comments (from real fans/student/alumni, not affiliated with our department in any way) on Twitter saying things such as:

- “Coolest website I've ever seen for buying tickets to a basketball game. Way to go @muathletics”
- “So I am pretty much in love w/ Marquette's ticket site: http://chooseyourowntickets.com/ Interactive, customized, awesome.” 
- “Holy cow, the @MUAthletics #mubb ticket website is amazing. Freaking out about it with my co-workers. http://bit.ly/byoJ7c

Since the site’s launch, we only received negative feedback from one person: an elderly woman who called to tell us that she was offended by the inappropriate language on the site, specifically the word, “cool.”

Images

(download)

Using Music to Rock Your Game Presentation

I'm planning out a presenation for NACMA tomorrow with @johncanaday of Banshee Music... Here's our outline plus a handout of our favorite game day songs...

Outline

Choice of music at key points of games can have dramatic effects on arena atmosphere

            Band vs. Canned Music, what's the ratio

Hot Timeouts

            Speed is Everything

            Our job in marketing is to sustain crowd energy throughout timeout

 Try new music

            Chicago Blackhawks – Chelsea Dagger

            Jock Jams was barely cool when it came out

  Social Media

            Engage fans before and during games

            Song of the game

 Research and Testing

            Pandora & SiriusXM for new song ideas

            Get feedback before major launch


Brian & John’s Favorite Gameday Songs 

                                                                                              
PRE-GAME 

GOAL: Build energy and excitement in arena; fun, upbeat and motivational; Good window to play newer & more modern songs

Artist:                                     Song:                         

Arcade Fire                            Ready to Start

Blackalicious                          Excellent        

B.o.B.                                       Beast Mode

Electric Six                             Danger! High Voltage

Empire of the Sun                 Walking on a Dream

Fabolous                                My Time        

Kaiser Chiefs                          Ruby / I Predict a Riot

LCD Soundsystem                 All My Friends

Lloyd Banks                           Start it Up                              

Mute Math                              Electrify

My Morning Jacket                I’m Amazed

Nas                                          Hero

Passion Pit                             Moth’s Wings

Pharrell                                  Number One                         

Phil Collins                             In the Air Tonight    

Saul Williams                         List of Demands

The Soft Pack                         Answer to Yourself    

The Strokes                           You Only Live Once

T.I.                                           I’m Back        

Vampire Weekend                Cousins

The Who                                Eminence Front                    

Yeah Yeah Yeahs                   Zero                               

                               

HOT TIMEOUTS  

GOAL: Call-To-Action music, Up-tempo and High Energy to sustain momentum & atmosphere

Artist:                                     Song:                         

The Fratellis                          Chelsea Dagger

The Hives                               Tick Tick Boom

House of Pain                        Jump Around

Todd Rundgren                     Bang the Drum All Day

Zombie Nation                       Kernkraft 400

 

OUT-OF-TIMEOUT

GOAL: Maintain fan excitement and energy; enhance drama and elevate the moment  

Artist:                                     Song:                         

Arcade Fire                            Wake Up

Dropkick Murphy’s               Shipping Up to Boston

Franz Ferdinand                   Take Me Out 

Linkin Park                            Bleed it Out

Silverspun Pickups                Panic Switch

Three Doors Down               Duck and Run

Van Halen                              Jump

The White Stripes                 Seven Nation Army

Wolfmother                           The Joker and the Thief  

 

UNDERNEATH PA

GOAL: Varies by message, but good opportunity to capture fan’s attention through music

Artist:                                     Song:                         

All-American Rejects            Move Along

Beck                                        Timebomb

Doves                                     Jetstream

Foo Fighters                          Learn to Fly

The Isley Brothers                Who's That Lady

Kings of Leon                 Crawl

Mute Math                             Typical

Pearl Jam                               Corduroy

U2                                           Desire

White Rabbits                        Percussion Gun

 

BEATS / INSTRUMENTAL

GOAL: Powerful, high impact music beds ranging from goose bump effect to energy boosters

 Artist:                                     Song:                         

50 Cent                                   Ready For War

BirdMan                                 Fire Flame

David Holmes                        $160 Million Chinese Man

DJ Casper                               Cha Cha Slide

Fabolous                                You be Killin Em

Gnarls Barkley                      Crazy

Jay-Z                                       Dirt Off Your Shoulder

Kenna                                     Lock it Up

Nas                                         Hip Hop is Dead

The XX                                   Intro

 

 

NCAA Twitter Followers, September Update

It's been roughly one month since our last Twitter follower update... here are new rankings as of September 16.

Rank School Twitter Name Followers Growth
1 Florida GatorZoneNews 14109 12.5%
2 Kentucky UKAthleticsNews 12991 5.7%
3 Oklahoma SoonerSportscom 10154 10.4%
4 Iowa TheIowaHawkeyes 8982 14.9%
5 Kansas KUAthletics 8477 18.2%
6 Alabama UA_Athletics 8096 19.1%
7 LSU LSUsports 7983 6.3%
8 UCLA UCLAAthletics 6959 8.8%
9 Washington UWSportsNews 6952 8.9%
10 Arkansas ArkRazorbacks 6694 9.0%
11 Georgia Tech GTAthletics 6384 9.4%
12 Nortre Dame UND_com 6301 16.1%
13 Missouri mutigersdotcom 5487 11.1%
14 South Carolina GamecocksOnline 4896 10.6%
15 Tennessee UTAthletics 4790 16.3%
16 Georgia UGAAthletics 4745 19.7%
17 Miami hurricanesports 4645 43.1%
18 Ohio State Brutus_Buckeye 4450 8.9%
19 West Virginia WVUSportsBuzz 4378 9.0%
20 Oregon GoDucksdotCom 4345 8.0%
21 Nebraska Huskers 4248 43.5%
22 Purdue PurdueSports 4067 9.2%
23 Baylor BaylorAthletics 3925 18.8%
24 Wisconsin UWBadgersdotcom 3833 9.8%
25 Mississippi State mstateathletics 3731 11.6%
26 Ole Miss OleMissNow 3723 24.9%
27 Marquette muathletics 3600 12.5%
28 Texas Tech TechAthletics 3590 22.1%
29 Georgetown georgetownhoyas 3279 4.8%
30 UNLV UNLVAthletics 3167 7.9%
31 Oklahoma State OSUAthletics 3117 17.6%
32 Texas A&M Aggie_Athletics 3015 13.4%
33 Arizona AZATHLETICS 2912 12.3%
34 Florida State Seminoles_com 2909 19.5%
35 Arizona State SparkyArizonaSt 2828 12.0%
36 Utah UtahAthletics 2691 15.0%
37 Kansas State kstatesports 2680 15.8%
38 California CalAthletics 2631 15.5%
39 Minnesota GopherAthletics 2589 8.5%
40 Rutgers RUAthletics 2526 9.2%
41 Colorado cubuffs 2523 40.1%
42 Stanford suathletics 2414 15.0%
43 Washington State WSUCougars_com 2324 10.4%
44 Auburn AUAthletics 2317 31.5%
45 Wake Forest wakeforestsport 2251 9.2%
46 Louisville UofLsports 2223 17.4%
47 Hawaii HawaiiAthletics 2113 8.2%
48 Virginia Tech hokiesports 2105 17.3%
49 Penn State GoPSUsports1 2057 22.8%
50 Oregon State beaverathletics 2032 12.9%
51 NC State PackAthletics 1987 17.1%
52 Cincinnati GoBEARCATS_com 1986 8.1%
53 Virginia VirginiaSports 1922 14.2%
54 Syracuse suorangeempire 1878 11.2%
55 Army ArmyAthletics 1851 9.5%
56 Providence PCAthletics 1849 4.1%
57 Uconn UConnAthletics 1844 11.4%
58 USF USFAthletics 1843 15.5%
59 Iowa State ISUCy 1799 30.7%
60 Navy NavyAthletics 1784 10.9%
61 Gonzaga GonzagaBulldogs 1730 10.1%
62 USC USC_Athletics 1708 61.7%
63 Harvard Harvardcrimson 1637 8.3%
64 DePaul DePaulAthletics 1476 6.8%
65 Missouri State Missouri State Bears 1461 8.9%
66 James Madison jmuathletics 1362 12.9%
67 Michigan State MSU_Athletics 1268 17.0%
68 Bowling Green BGSU Athletics 1220 11.5%
69 St. Johns StJohnsRedStorm 1178 6.1%
70 Clemson CU_athletics 1162 47.5%
71 Duke DukeAthletics 1116 9.8%
72 Boston College BCSportsNews 1009 8.7%
73 UNI UNIAthletics 999 11.7%
74 Vanderbilt vucommodores 974 10.3%
75 Seton Hall SHUAthletics 895 6.7%
76 Richmond SpiderAthletics 641 8.6%
77 Vilanova NovaAthletics 569 14.7%
78 Indiana LetsGoBigRed 389 38.9%

Tip of the cap to @hurricanesports for using the rankings to rally fans and build followers-- The U picked up 1,399 new followers since August 10, jumping from 25th to 17th in the rankings. Here are some of their better tweets...

And for official Twitter lists organized by conference, visit: http://twitter.com/muathletics/lists

Update: NCAA Twitter Rankings

Thanks solely to the work of @maryzpink and the Iowa State Marketing Department, here is an updated look at the ranking of official athletics Twitter accounts:

Rank
School
Twitter Name
Followers
1
Florida
12,545
2
Kentucky
12,291
3
Oklahoma
9,197
4
Iowa
7,816
5
LSU
7,507
6
Kansas
7,173
7
Alabama
6,796
8
Michigan
6,608
9
UCLA
6,399
10
Washington
6,385
11
Arkansas
6,141
12
Georgia Tech
5,834
13
Nortre Dame
5,427
14
Missouri
4,939
15
South Carolina
4,428
16
Tennessee
4,117
17
Ohio State
4,088
18
Oregon
4,022
19
West Virginia
4,018
20
Georgia
3,964
21
Purdue
3,724
22
Wisconsin
3,490
23
Mississippi State
3,342
24
Baylor
3,305
25
Miami
3,246
26
Marquette
3,200
27
Georgetown
3,129
28
Ole Miss
OleMissNow
2,981
29
Nebraska
2,960
30
Texas Tech
2,940
31
UNLV
UNLVAthletics
2,934
32
Texas A&M
2,659
33
Oklahoma State
2,650
34
Arizona
2,594
35
Arizona State
2,525
36
Texas 
2,450
37
Florida State
2,434
38
Minnesota
2,386
39
Utah
UtahAthletics
2,339
40
Kansas State
2,315
41
Rutgers
2,314
42
California
2,278
43
Washington State
2,106
44
Stanford
2,099
45
Wake Forest
2,062
46
Hawaii
HawaiiAthletics
1,953
47
Louisville
1,894
48
Cincinnati
1,838
49
Colorado
1,801
50
Oregon State
1,800
51
Virginia Tech
1,794
52
Providence
1,777
53
Auburn
1,762
54
NC State
1,697
55
Army
ArmyAthletics
1,690
56
Syracuse
1,689
57
Virginia
1,683
58
Penn State
1,675
59
Uconn
1,656
60
Navy
NavyAthletics
1,609
61
USF
1,596
62
Gonzaga
GonzagaBulldogs
1,571
63
Harvard
Harvardcrimson
1,511
64
DePaul
1,382
65
Iowa State
1,376
66
Missouri State
1,341
67
James Madison
1,206
68
St. Johns
1,110
69
Bowling Green
1,094
70
Michigan State
1,084
71
USC
1,056
72
Duke
1,016
73
Boston College
928
74
UNI
UNIAthletics
894
75
Vanderbilt
883
76
Seton Hall
839
77
Clemson
788
78
Richmond
590
79
Vilanova
496
80
Indiana
280

Also, you can find official Twitter accounts organized by conference here: http://twitter.com/muathletics/lists